Ahhh. Strawberry. I just love strawberries, so I thought I needed an apple strawberry jam. The vanilla came in to play when I decided to add a little somethin’ somethin’ to it to liven things up a bit. This one is a great cheese partner too! And I’m gonna tell you a little secret. Have you ever made grilled PB&J? Yes, grilled. My boys love to ask for this as a late night “snack”. You have to give it a try, especially with this jam. YUM.